With the rapidly evolving digital landscape, it has become a necessity for enterprises to have a mobile application as an integral part for managing business activities. Enterprise mobile apps also referred as enterprise mobility apps have become a major factor in bringing out the digital transformation, especially for growing business enterprises. Bringing in the host of advantages that not only help in enhancing productivity and streamline workflows but also has the flexibility to adapt to the changing needs and technological advancements. With the global mobile app revenue reaching $365 billion by the end of 2023 having a mobile app for business activities and revenue generation is going to be an everlasting trend.
Mobility being the most important element of the Digital world and IT architecture for a business which comprises mobile, cloud, and analytics and hence enterprise mobile application development has become over the decade. From manufacturing to service, healthcare to travel & hospitality, lifestyle to ecommerce, enterprises are adapting to mobile app technology for transforming their business for better business management. According to one of the report, it is estimated that more than 70% of the enterprises are turning towards enterprise mobility solutions are willing to change the way they operate in order to sustain in this competitive market.
To meet to growing demand and expectations enterprise mobile apps must incorporate the top features that caters to 360 degree requirements of businesses across industry verticals. In this blog we will explore the essential features that an enterprise mobile app must have in 2023. Having these features will not only help you address the evolving challenges but also empower you to leverage the mobile app technology to its fullest. Right from security and data protection to collaboration tools, analytic capabilities to AI integration, we will delve into the key aspects that will contribute to the success of your enterprise business mobile app.
1. User Experience
Enterprise mobile app should always ensure an intuitive and engaging experience to the users. Ensuring the best possible user friendly experience helps improve the adoption rate of the app. Keeping a minimalistic approach the app should be designed in such a way that user is easily able to navigate through the app and access the required information within seconds. Enterprise mobile app must have the features that enrich the experience and are straightforward to understand. Offering futuristic features such as in-app push notifications, offline functionality and multi platform support and making an app device friendly in terms of responsive design are some of the factors that will surely make the mobile app user friendly. Along with this the mobile application should be designed in such a way that it can be updated with the latest features as and when needed. A well-designed app that is focused on usability, responsiveness and intuitive can empower your employees as well as end customers, increase productivity and ultimately contribute to the success of the organization as a whole.
2. Multiple Platform Functionality
One of the most important feature that your enterprise mobile app must have is the accessibility to access across multiple platforms. With a diverse range of operating systems and devices, you need to ensure that your app need to reach a broad user base delivering constant experience across platforms. To reach both iOS and Android users efficiently, enterprise mobile apps can leverage cross platform development frameworks ensuring that the users on different platforms can access the app’s core functionalities and experience a consistent interface. Your users should be able to access the same set of features and perform the actions seamlessly regardless the platform they are using. An experienced mobile app development company providing to notch services ensures offering mobile app solution that runs across multiple platforms including iOS and Android. Through cross platform development your business enterprise can cater users on iOS and Android platforms providing them with seamless and consistent experience. When you adapt the app’s UI, functionality and integrations to each platform, you ensure user satisfaction, improved engagement and achieve your business objectives effectively
3. Security and Data Protection
As data breaches and cyber security threats continue to be a potential threat to all the businesses, ensuring a robust security and data protection measure has become a paramount importance for enterprise mobile apps. In order to maintain the trust, compliance and the overall integrity of the organization, safeguarding sensitive business information, user data and intellectual property is crucial. Your business critical enterprise mobile app should use industry standard encryption algorithms to protect sensitive data such as personally identifiable information and any financial records. Through encryption methods you can ensure that even if unauthorised access occurs, the data remains unreadable and unusable. You can also implement secure login process adding an extra layer of protection. You should also ensure that authorization protocols are in place in order to ensure that the users have appropriate access rights based on their roles and permissions within the organization. You should also consider storing the data securely on both the device and server side. Encryption at the database level or secure file systems helps in protecting sensitive data from unauthorized access or tampering. Besides these measures you can also ensure that your enterprise mobile app is compliant with data protection regulation, has utilized secure communication protocols, secured backend integrations through secure APIs, token based authentication, etc in order to ensure data safety.
4. Integration With Existing Systems
If your enterprise business is using other software applications such as ERP, CRM or a content management system (CMS) then seamless integration with the existing system is a critical feature that your enterprise mobile app must have. By integrating with the backend systems and leveraging existing data and functionalities, your mobile app can enhance productivity, streamline the workflows and provide a unified experience across different platforms. Backend integration will enable real-time access to critical business data, allowing users to retrieve and update information directly from the mobile app ensuring data consistency and also eliminating the need for manual data entry and synchronization. You should also make sure that your mobile app development vendor develops and uses a well documented and secured APIs that will allow the mobile app to communicate seamlessly with the backend, retrieve data, submit requests and receive responses in a structured manner. You enterprise mobile app should also have a mechanism for bidirectional data synchronization with the backend systems ensuring that the changes made in mobile app are reflected in the backend system and vice versa, thus providing smooth experience for the users irrespective of the devices they use. A well integrated enterprise mobile app will create synergy between mobile and backend systems, driving operational efficiency and supporting your organization’s digital transformation initiatives.
5. Offline Mode Functionality
Even though the constant connectivity is desirable, mobile users often find themselves in environment with limited or no internet access and due to this offline mode functionality has become one of the crucial feature for enterprise mobile apps. Your enterprise mobile app should offer offline capabilities allowing users to continue working and accessing critical information even when they are offline. Your mobile app must ensure offline data storage to store the relevant data locally on the device to enable offline access. By leveraging local storage, your mobile app users will be able to continue working, viewing and interacting with the data even when there is no internet connection. Through synchronization and data update feature when the app regains connectivity, it should automatically synchronize with the backend system to update data changes made while offline. Your enterprise mobile app should support offline task and workflow support to allow the users to perform the tasks and complete workflows even when offline. The enterprise mobile app should also ensure of having other offline functionalities such as offline search and navigation, offline forms and data capture and offline access to documents and resources. Having these features in the mobile app will enhance the productivity, eliminate dependency on constant connectivity and ensure uninterrupted access to business critical data and functionality.
6. Analytics & Reporting
With today’s competitive world and ever changing market demands it has become crucial for enterprise mobile apps to incorporate robust analytics and reporting capabilities to provide organizations with valuable insights, data driven decision making and performance tracking. Having these features ensures business owners to monitor key metrics, analyze trends and gain a deeper understanding of their operations. Thus your enterprise mobile app must offer visually appealing data visualization capabilities such as graphs, chart and dashboards presenting complex data in a more simplified and easily understandable way enabling users to quickly grasp trends, patterns and anomalies facilitating informed decision making. Real time analytics feature will allow mobile app users to access up-to-date information and monitor key metrics in real-time. These features will ensure users have access to the latest insights on the data and can respond promptly to the changing business conditions. Key Performance indicators (KPIs) tracking feature will not only allow you but also the app users to track key performance indicators that are relevant to their role and responsibilities providing a clear understanding of performance achieved against established goals and benchmarks. Analytics and reporting will transform the raw data into actionable intelligence, fuelling organizational success in today’s digital age.
7. AI and Automation
Artificial intelligence and automation have become significant drivers of innovation and efficiency for enterprise mobile apps. AI and automation technologies empower enterprise mobile apps to deliver intelligent, personalized experience, automate tasks and optimize operations enabling organizations to leverage data more effectively. Predictive analytics and insights is one of the aspects of AI algorithm which if incorporated can analyze vast amount of data to identify patterns, trends and correlations. Predictive analytics can be used for forecasting customer behaviour, market trends and business outcomes and predictive insights enable proactive decision making, enabling organizations to anticipate customer needs, optimize resource allocations. Through process automation you can enable the automation of repetitive and time consuming task and automate the workflows, data entry, approvals and notifications. Image and Speech recognition is the latest AI trend that most of the enterprise mobile app owners are focusing on enables apps to identify objects, faces, or barcodes, opening up possibilities for visual search, augmented reality (AR) integration, or product identification. Thus, by integrating AI and automation, enterprise mobile apps become powerful tools that streamline processes, improve decision-making, and deliver exceptional value to users.
8. Cloud Storage
Cloud storage being the indispensable feature for the enterprise mobile apps enables secure, scalable and convenient storage of data, documents and files. Data accessibility, scalability and flexibility, data synchronization, collaboration and file sharing, Data Backup and Recovery are some of the major aspects of cloud storage. Enterprise mobile apps with the cloud storage integration allow users to to access their data from anywhere, at any time. Users can upload, download, and sync files across multiple devices, ensuring seamless access to important documents and information. Your enterprise mobile app can leverage cloud infrastructure to expand storage capacity as data volumes increase. This flexibility allows you to adapt to changing requirements without the need for significant hardware investments or infrastructure changes. Cloud storage also ensures that the data remains synchronized across multiple devices and platforms. This prevents data discrepancies and ensures that users have access to the most recent versions of files. Data stored in the cloud is replicated across multiple servers, safeguarding against data loss due to hardware failure or unforeseen events. In case of data loss or accidental deletion, enterprise mobile apps can leverage cloud storage to restore files and maintain data integrity. Cloud storage has revolutionized data storage and accessibility in enterprise mobile apps. By leveraging the benefits of cloud infrastructure, you can ensure secure, scalable, and flexible storage solutions that enhance productivity, collaboration, and data protection.
9. Push Notifications
Push Notifications enable your organization to engage and communicate with the users effectively. These notifications act as instant messages delivered directly to users' mobile devices, providing real-time updates, reminders, and personalized information. Push notifications enable organizations to deliver time-sensitive information and updates to users in real-time. Whether it's important announcements, system alerts, or critical updates, push notifications ensure that users receive relevant information promptly, fostering timely communication and engagement. They also serve as reminders for various events, deadlines, or activities. By sending timely reminders, your enterprise mobile app will help users stay organized, meet deadlines, and improve productivity. You can also leverage geolocation data to send location-specific push notifications. Geolocation-based notifications enhance user experiences by providing relevant information based on their current location. Thus, push notifications serve as a powerful tool for engaging, informing, and retaining users in enterprise mobile apps.
10. Collaboration and Communication Tools
Artificial intelligence and automation have become significant drivers of innovation and efficiency for enterprise mobile apps. AI and automation technologies empower enterprise mobile apps to deliver intelligent, personalized experience, automate tasks and optimize operations enabling organizations to leverage data more effectively. Predictive analytics and insights is one of the aspects of AI algorithm which if incorporated can analyze vast amount of data to identify patterns, trends and correlations. Predictive analytics can be used for forecasting customer behaviour, market trends and business outcomes and predictive insights enable proactive decision making, enabling organizations to anticipate customer needs, optimize resource allocations. Through process automation you can enable the automation of repetitive and time consuming task and automate the workflows, data entry, approvals and notifications. Image and Speech recognition is the latest AI trend that most of the enterprise mobile app owners are focusing on enables apps to identify objects, faces, or barcodes, opening up possibilities for visual search, augmented reality (AR) integration, or product identification. Thus, by integrating AI and automation, enterprise mobile apps become powerful tools that streamline processes, improve decision-making, and deliver exceptional value to users.
To sum it up, if you are a business owner an enterprise mobile application can bring many benfits that will help you transform your business digitally and increase team productivity, streamline workflow, reduce operational expenses, and make the operational process more agile. In order to ensure that the enterprise mobile app will fulfill you business critical requirements and meet all the strategic golas, it is important that you carefully plan and evaluate the features that you will need.
We at Zizbey, provide custom tailored mobile app solutions helping clients worldwide and across industry verticals to build robust, secure, efficient and cost saving mobile apps that have helped them increase their commercial value, reduce business risks and gain competitive edge in the industry.
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