8 Reasons Why Your Business should have a Mobile App

With today’s digitized world mobile applications have become an integral part of human life. In the year 2021 alone number of mobile users world wide stood at 7.1 billion whereas more than 42% of the businesses had mobile applications. With an ease of internet access and large market of mobile users many businesses worldwide are transforming their business operations into mobile apps. Not only this, mobile apps have also been helping businesses in maintaining their day-to-day operations.

Gone are the days when mobile apps would be meant solely for big brands like Amazon or Walmart. Many small and mid-sized businesses are turning towards mobile trend. For today’s digitized, mobile first market, a business should look beyond mobile-friendly responsive websites and should opt for mobile app.

In fact, 7 out of 10 small businesses you interact daily have their own dedicated mobile app. Be it a corner coffeeshop, a beauty saloon or even an auto garage. These businesses are far ahead of the game when it comes to take their business to next level. They have experienced that mobile applications are becoming customer’s favourite way to interact with businesses.

If you are still thinking “Does my business need a mobile app?” then this blog is for you. Wether you are just a start-up, a small scale business or a mid-sized company, here are top 8 reasons why your business must have a mobile app and how you can reap the benefits from it.

1. Fixed Automation

By having a mobile app for your business, you will get an access to almost every type of online platform via Blackberry, Google Play Store, Apple App Store and other internet market places via social media.

With an average user spending approximately between 3-4 hours on various apps, users will get a glimpse of your app while scrolling. This may be insignificant during the start but will have an impact eventually in the longer run. As psychology states that our brain has the potential to unconsciously record every text and image we go through in a day, when user sees your app on their phones everyday, it helps memorize your brand name resulting in more brand visibility and an effortless brand awareness. Additionally, a mobile holds the caliber to mail important data to clients, coupon codes and force announcements.

2. Open Direct Communication Channel

Mobile app acts as direct communication channel between your business and customer. The biggest advantage of having a mobile app for your business is that it gives your customer a personalised feeling. Based on the usage patterns of consumer, mobile app enables you in offering personalised information such as messages, recommendations and offers and thus increasing your Up-sale and Down-sale options.

Business intelligence technology allows you access the behaviour of consumers and analyze their preferences and tastes. This collected data helps a lot while defining your Sale strategies. In addition, via push notifications you get closer to consumer with the form of direct interaction and can easily remind consumers about your products and services.

3. Provide Value to Your Customers

A mobile app has the potential to blend customer needs, business objectives and technology solutions that are intended to solve your customer’s real world problems and not just act as an advertisement of your business.

Mobile app helps you add value in customer lives by serving a purpose and thus enhancing your business’s credibility. A mobile app gives you an opportunity to present product in a better way fostering trust. With an app, you would be able to demonstrate your customers why they should trust you by showing what your business stands for rather than giving a lousy artificial sales pitch.

4. Reach Larger Market

Having a mobile app helps you reach newer markets. From a single location, via mobile app you can reach customers worldwide. It helps you in disrupting the market and reaching out directly and immediately to the customers avoiding tiresome supply-chain and sales process associated in brick and mortar channels.

Mobile app also has the potential to simplify your inventory. By having a look at customer behaviours, product sales patterns, you can easily determine on which product should have more focus and also forecast your inventory needs for the same. Techcrunch.com reported that 35.4% of the Black Friday sales in 2015 were completed on mobile devices hitting about 4.5 billion in turnover. All this happened because of customers preferring mobile first market and businesses being ready for it.

5. New Window for Revenue

Mobile app is a personalized way of shopping for customers. An app makes the purchasing process simple and intuitive leading to boost in sales.

Within the first six months of launching a mobile app for orders, Dominos saw a 28% increase in its sales in the UK alone. As of today, the company gets more than 70% of its monthly total orders via mobile app.

Based on your business type, you can even monetize your app through various mediums such as in-app purchases, affiliate marketing, paid apps in order to earn additional revenue. If your app has a good UI/UX and if your users enjoy using your app, they will be more than willing to pay for the services.

6. Cultivate Customer Loyalty

Having a mobile app helps you build customer loyalty which is on of it’s significant benefit. Your business can gain customer loyalty by offering them a platform that can resonate with their needs and preferences. As mobile apps are a direct channel for communication, constant interaction increases customer loyalty and in turn, a good loyalty stimulates sales.

Your customers can become your loyal users of your business services by integrating loyalty programs and personalization tools into the mobile app to share applicable promotions, discounts or bonuses helping build genuine connection.

The best example of this is Starbucks which provides its customers loyalty programs and discounts when they order through mobile app thus increasing ratio of customer retention. It even facilitates order payments through mobile app.

7. Handle Backend Operations

Many businesses think that having a mobile app is useful only for selling products and for customer engagement. In fact, a mobile app can also be used for your day-to-day business operations. With a mobile app you can handle all your inter departmental operations right from employee management, customer management, sales to supply chain management.

With technology becoming more and more powerful, a mobile app can help you add a lead or customer, create invoices instantly, have a look at your inventory in a single click and even process payments immediately. A single mobile app has the potential to open numerous business possibilities.

Zizbey is a leading mobile app development company which has expertise and experience in providing mobile app solutions to worldwide clients across industry verticals.

8. Win Market Competition

Several companies in the industry are not fully utilizing their mobile app capabilities and some companies do not even have mobile app. This is where you can take a big leap ahead of your competitors. You can be a leading business in your market offering mobile app to its customers.

Partner with mobile app development company or hire an app developer to start with mobile app development for your business. This will definitely strengthen your position and get you ahead of your competitors. An early start will assist you in leveraging mobile app as a marketing as well as sales tool. Moreover, you will get the chance to grab market’s attention increasing brand recognition and sale opportunities.

Conclusion

Today, 90% of the companies plan to increase investment in mobile apps. If you don’t there’s a good chance you’ll lag behind your competitors. A mobile app may not be a complete solution, but it is a strong way of securing a strong presence in our industry. Rapidly evolving technology will place your business on the forefront of your industry.

That being said, now that you have read about the benefits of having a mobile app for your business, you may be thinking of how to get started. The next step of yours should be plan your mobile app and determine what kind of app you want to develop.

Get in touch with Zizbey, a renowned mobile app development company that helps create mobile applications right from scratch. Our skilled and expert team of mobile app developers can help you choose the best solution for mobile app development in terms of framework, intuitive UI design and develop mobile application catering all your business needs ensuring brand growth and good ROI.